opportunityisnowhere

What do you see when you read this?
 
Reflecting on Peter Komolafe DipFA, CII MP's brilliant talk at the DO Lectures, all about our attitudes towards money, this quote is still bouncing around in my mind.  
 
During such difficult times it’s tempting to think that opportunities for businesses and brands are diminishing, but if you look at the same situation through a different lens, Opportunity is Now Here.
 
We know that some of the best businesses were born during the toughest of times, because necessity is the mother of invention. But it doesn’t just apply to start ups.
 
During Covid, existing organisations who took risks and experimented with new propositions and products were the ones that thrived. The key is really understanding your audience and having a deep sense of how your brand can help right now. In a meaningful way.