You only get one chance to make a first impression We know that a strong brand helps to attract great candidates, but what happens next is often overlooked. Yet building brand into your recruitment process has far-reaching benefits.

No one knows your brand better than you, and you have a skilled team of in-house pros who are already on the payroll, so why do you need to pay an external consultant to come in and help? On the face of it, this seems like a valid argument, but there are several reasons why external support is a good idea when you are reviewing your brand strategy…

A well-defined brand strategy helps you acquire new customers, build trust, improve loyalty and gives you a sustainable competitive advantage. And beyond the customer, it can create an engaging and dynamic culture that attracts and retains talent and helps you achieve your business objectives…

The days when ‘brand’ simply applied to ad campaigns and logos are long gone. Increasingly savvy consumers are demanding authenticity from the businesses they choose to interact with, and they can sniff out fakery a mile off…

Organisational leaders - be they CEOs, Founders, Chairs or MDs - play a crucial role in shaping and maintaining their company's brand identity, and ensuring that it's a top priority for their leadership teams…

Have you ever spent hours applying for a job, only to never hear a peep? Or – worse still – actually been for an interview, followed a week or two later by an impersonal email informing you that you didn’t get the role?

There are numerous factors driving sustainable innovation, but one that’s often overlooked is the role of a clear brand strategy…

Authenticity is an overused term, but the power of a brand that’s the same on the inside as it is on the outside is profound. The benefits include a happier, more productive workforce, more loyal and engaged customers – and profits that follow…

The world of brand – like any part of business – is littered with jargon. One element that causes confusion is the difference between brand strategy and brand experience…

Established businesses must adapt accordingly and figure out the role they play in their customers lives as things continue to shift at an astonishing rate…