Articles and advice to help you get started
Getting more value from your Values
Three ways to embed your Values into your organisation to maximise the opportunity they present.
Beating the Performance Plateau
Are you increasingly spending more on acquisition and repeat custom? Are the strategies that once worked so well doubling in costs, or even failing altogether?
Brand experience podcast
What makes up your overall brand reputation? Listen to my guest podcast, discussing how organisations can increase their impact simply by building brand experience into *all* touchpoints, not just the obvious ones.
Quiet Quitting
According to Gallup’s global workplace report for 2022, only 9% of the UK workforce are engaged or enthusiastic about their work. And meanwhile, the trend of Quiet Quitting is gaining momentum.
Recruiting and retaining talent
With 20% of the global workforce considering resigning in the next three months, how do you plan to attract and retain talent?
Feedback v. Complaints
How do you deal with customer feedback? It’s a missed opportunity that many companies fail to grasp.
Is brand purpose dead?
In times like these, is worrying about ‘purpose’ an unnecessary luxury for brands?
When to employ brand strategy?
When’s the right time for a new business to work on brand strategy? This question comes up a lot.