You only get one chance to make a first impression We know that a strong brand helps to attract great candidates, but what happens next is often overlooked. Yet building brand into your recruitment process has far-reaching benefits.

No one knows your brand better than you, and you have a skilled team of in-house pros who are already on the payroll, so why do you need to pay an external consultant to come in and help? On the face of it, this seems like a valid argument, but there are several reasons why external support is a good idea when you are reviewing your brand strategy…